Affiliate Marketing · 4 min read
Updated Affiliate Marketing: How Performance Partnerships Work
Understand the roles, campaign rules and commercial decisions that turn an affiliate referral into a validated commission.
Understand the work behind a conversion.
Practical explanations of campaign economics, tracking and traffic responsibilities. Start with the model, then use the operational guides to review a campaign before promotion.
Affiliate Marketing
CPA & CPL
CPA & CPL · 4 min read
Updated What Is CPA Marketing? Actions, Offers and Commission Review
A practical guide to cost-per-action campaigns: conversion definitions, campaign selection, validation and the economics behind an affiliate payout.
CPA & CPL · 4 min read
Updated What Is CPL Marketing? Understanding Qualified Leads
Learn what makes a lead eligible, how CPL differs from sales-based campaigns and what to inspect before promoting a lead-generation offer.
Tracking & Attribution
Tracking & Attribution · 4 min read
Updated How Affiliate Tracking Works: Links, Click IDs and Postbacks
Follow a referral through a tracking link, click record, conversion notification and commission status, with practical troubleshooting examples.
Traffic Sources
Traffic Sources · 4 min read
Updated Affiliate Marketing Traffic Sources: Choosing a Suitable Channel
Compare search, social, native, display, content and email by audience intent, promotion format and campaign permission.
Compliance
Compliance · 4 min read
Updated Affiliate Compliance: A Practical Campaign Review Guide
Review traffic permissions, claims, disclosures, lead quality and tracking before launching an affiliate campaign.
Guides
Guides · 4 min read
Updated Affiliate Marketing Glossary: Campaign and Tracking Terms
Plain-English definitions of affiliate, CPA, CPL, click ID, postback, attribution, conversion status and payment terms.