Compliance begins before traffic
Campaign compliance means following the applicable network rules, individual campaign requirements, channel policies and law. These are related but separate obligations. Approval by an advertising platform does not establish permission from a campaign, and campaign approval does not replace legal responsibilities.
This guide is an operational review aid, not jurisdiction-specific legal advice. Read the ClicksBounty Acceptable Use & Traffic Policy and Affiliate Agreement. Requirements can vary by audience, location, product and channel, so obtain appropriate advice when a legal question is unresolved.
Build a campaign brief
Before launching, write down the offer, qualifying action, accepted geography, allowed traffic, creative requirements and restrictions. Save the approved terms or reference so later changes can be understood. Do not assume that a missing answer is permission.
For example, a campaign that accepts search traffic may still prohibit brand keywords or direct linking. A campaign accepting registrations may exclude incentives. Ask the appropriate contact for clarification before spending money or publishing content.
- Identify the campaign and approved account.
- Record the conversion event, caps and audience restrictions.
- Confirm allowed sources, placements and any sub-affiliate arrangement.
- Review approved assets, claims, landing pages and destination.
- Identify the process for pausing traffic and reporting concerns.
Make the promotion match the offer
Claims need appropriate support. Do not invent personal experience, customer reviews, endorsements, limited stock or a deadline. Avoid impersonating an advertiser, public authority or independent reviewer. Make material price, eligibility and commitment conditions understandable.
An advertisement that implies an instant approval when the destination only accepts a request is misleading. A button that appears to close a page but triggers an affiliate redirect is deceptive. A high click-through rate does not excuse either practice.
Disclose commercial relationships appropriately
People should be able to understand a material commercial relationship where disclosure is required. Consider the specific post, advertisement or review they encounter, not only a general statement buried elsewhere on your site. The format, placement and wording must fit the applicable rules and context.
For US-facing activity, the FTC’s endorsements guidance provides primary-source explanations and examples. Other audiences can be subject to different requirements. This is a source for checking the relevant context, not an assertion that US law applies to every ClicksBounty affiliate.
Protect lead quality and consumer choice
Do not create bot traffic, fake identities, fabricated leads or artificial conversions. Do not submit someone else’s information without authority. Honour the action the person actually requested rather than enrolling them into something materially different.
Duplicates can be excluded under campaign rules without automatically being fraud. Review the definition and evidence. Incentives require explicit campaign permission; disguising a reward arrangement does not make it non-incentivised.
Keep tracking legitimate
Use authorised tracking methods and do not alter another affiliate’s attribution. Cookie stuffing, forced clicks, deceptive redirects and fabricated events are prohibited. Use approved test procedures when checking an integration, and keep tests distinct from payable consumer activity.
A source label can help investigate quality, but it should not contain passwords, identity-document information or consumer contact details. Share only the evidence necessary for a review through an appropriate channel.
Review email and channel obligations
Permission-based marketing, accurate sender information and appropriate opt-out handling need attention before email traffic begins. Campaign permission is only one part of this review. Social, native, display and search providers also maintain their own advertising rules.
Check the current primary rules for the channel you actually use, the campaign’s restrictions and applicable law. Avoid turning a broad internet checklist into a claim that every legal obligation has been met.
Respond to a concern with evidence
If an issue is reported, pause affected promotion when required, preserve relevant campaign and source records, and provide a clear account of what happened. Do not erase records to conceal a problem or send unnecessary personal data to prove a point.
Explain the affected placement, time period and campaign reference. Separate confirmed facts from assumptions and identify any corrective action. ClicksBounty may review access or conversions under its policies; a suspicion alone should not be described as a proven fraud finding.